Investments in accessibility are not optional, they are recommended. And they are an important technology for customer retention in an aging society - already today, around 30 percent of the population in the EU have problems reading and understanding documents for a wide variety of reasons.
"According to the "Barrier-free Information Technology Ordinance - BITV 2.0", government agencies have to offer accessible documents since 2019. With the European Accessibility Act passed in March 2019, the topic of accessibility for business will become even more important.
For the first time, areas of the private sector will also be obliged to provide accessibility. The EU directive lists products (hardware and operating systems, e-book readers or self-service terminals, etc.) and web-based services (e-commerce, online banking, audiovisual media services, e-books, etc.) that must be marketed without barriers in the future. The directive must be transposed into national law in the EU member states by 2022. This means that the first companies will be obliged to offer digital documents in such a way that they can be easily read or understood by people with disabilities.
people with disabilities can read and understand them without difficulty.
The basic idea behind accessible documents is that computers "understand" what is in a document, what is illustrated or highlighted there. Data formats such as PDF/UA make these structures understandable for the systems: what texts are headings, continuous texts or captions - and in what order should they read the document aloud.
But from the point of view of those responsible for output, it's about much more than that. Accessibility upgrades documents to intelligent information carriers. Accessible documents are structured in such a way that they are not only understandable for people with disabilities - they can also be easily read and processed by artificial intelligences.
At this point, these documents offer extremely high potential in automating customer correspondences. A modern omnichannel engine will be able to implement the requirements for converting documents into accessible typesets.
„Accessible PDF documents stand for user-friendly content. Accessibility means meeting customer needs in a very rapidly aging society and leads to increased customer loyalty.“
Klaas Posselt, Print and media specialist, einmanncombo